A while back, Mitchell and Webb did an awesome sketch about people cleaning their tongue.

It is funny. Now. It seems the norm that you need funny ridges on your toothpaste that could aide bulima but are really designed to scrape off that bit that you get after you drink a full fat cola-flavoured beverage. So they need something else. And that requires a special toothpaste. Ladies and Gentlemen, I give you Aquafresh Ultimate. Not total, not complete, but ULTIMATE!

A toothpaste, that judging by this commercial, uses technology. Now, before you get confused, I couldn't find an English-speaking advert, but I don't think it mattes. Check out the graphics!

I've used this, as it was on offer in Asda for £1. It's rubbish and it makes your mouth fizzy making the first work cup of coffee of the day even less fun.

So what's this blog all about then? Well, look below and you'll see....

Isn't this a cool video! I mean it's beautiful. Let us consider this advertisment, thematically...

You have a bloke who looks like 'generic fashion man' the signs are all there - it's dark and he's wearing dark glasses - he has a caine and is dressed like a homo-sexual super villian from the future.

So even though he is stalking women, it's ok, as he uses them as muses, and doesn't use their faces for masks.

And now, let's consider the idea of the advert.

Scientist: "We've made deodorant that smells a little more than the others."

Marketing: "Let's use a creepy, designer-type man, pretend he is famous and that he is doing this to help womankind. Oh yeah - and let's get a shot of a woman dancing about in her knickers. Has to be her knickers."

Scientist: "You're the expert. Have any other ideas."

Marketing: "Nope."

Perfect way to start our blog I think. What do you think about it?